Outdoors & UK Travel Writer
My copy uses powerful storytelling to prompt action and build relationships. It communicates messages clearly and in engaging ways. It reflects nuances of tone. It delivers spot-on to brief. It motivates people to act by highlighting our shared responsibilities, experiences and needs. Clients include tourist boards, universities, credit card companies and car manufacturers.
Our cities are stacked with urban spaces waiting to be explored. In co-researching Ordnance Survey’s new Walk London and Walk Edinburgh guides, we unearthed the intriguing stories and green places hidden among the shops and roads. We discovered routes, walked paths and marked-up maps. We then wrote about them in ways that resonate and inspire.
More than 10 years working as a Lonely Planet guidebook writer has seen me heading out on the road in places as diverse as Devon, Cornwall, south west England, Ireland, Iceland and Italy. As well as honing my research and writing skills, it’s led to endless adventures – such as soaking in geothermal pools in the Westfjords.
The podcasts I produce for Ordnance Survey are so outdoorsy you can almost smell the wood smoke. Whether you’re in the kitchen or on the commute, GetOutside transports you to the heart of the high hills, the moors and the shores. From epic adventures to tips for family fun, each edition includes some simple steps to help make those outdoors dreams a reality.
Crafting evocative writing about the outdoors, destinations and close-to-home explorations can be challenging. But it’s also incredibly powerful when it connects fully with readers. At its heart lies good storytelling – something that drives all effective communication. I explore the techniques you can harness in bespoke training sessions, including two-day courses for Explorers Connect and Wilderness Scotland.
As a Creative Media Leader for the youth development charity, the British Exploring Society I’ve helped lead challenging expeditions to Iceland, the Canadian Yukon and the Indian Himalaya. They’ve seen me help remarkable young explorers reflect on their experiences and turn them into extraordinary expedition tales.
Ordnance Survey GetOutside Champion
I’m very proud indeed to have been a GetOutside Champion for Ordnance Survey since 2017. This voluntary role sees a whole bunch of us sharing the joys of being active outdoors. Because we know when we’re outside we’re healthier and happier, and more connected with ourselves, our world and with loved ones and friends.