Outdoors & UK Travel Writer
Punchy phrasing. Thorough research. Writing that connects, motivates and inspires. More than 10 years working as a Lonely Planet guidebook writer has honed my research and writing skills. Big projects for leading brands have ensured I’m adept at delivering large commissions on time, to budget and to a high standard. They’ve also led to endless adventures, and a desire to enable others to have the same.
My copy is thoughtful, empathic, organic and effective. It subtly uses SEO techniques to help your product attract audiences and build relationships. When combined with the right content strategy, it can help drive traffic, inspire conversations, build long-term relationships, grow sales, and increase revenue. Formats include blogs, articles, web pages, newsletters and books. Clients include Ordnance Survey, Lonely Planet, tourist boards, universities and leisure and lifestyle brands.
See my on-line portfolio
I’m a keen advocate of the adventures and explorations people can have right here in the UK. It’s seen me focus on research and writing trips across England and Ireland, as well as Europe.
I craft text that prompts action and evokes people and place. I unearth nuggets of information that help audiences connect with the outdoor spaces on their doorsteps. Then I use powerful storytelling techniques to empower and inspire
The podcasts I produce for Ordnance Survey are so outdoorsy you can almost smell the wood smoke. Whether you’re in the kitchen or on the commute, GetOutside transports you to the heart of the high hills, the moors and the shores. From epic adventures to tips for family fun, each edition includes some simple steps to help make those outdoors dreams a reality.
Crafting evocative writing about the outdoors, destinations and close-to-home explorations can be challenging. But it’s also incredibly powerful when it connects fully with readers. At its heart lies good storytelling – something that drives all effective communication. I explore the techniques you can harness in bespoke training sessions, including two-day courses for Explorers Connect and Wilderness Scotland.
As a Creative Media Leader for the youth development charity, the British Exploring Society I’ve helped lead challenging expeditions to Iceland, the Canadian Yukon and the Indian Himalaya. They’ve seen me help remarkable young explorers reflect on their experiences and turn them into extraordinary expedition tales.
Ordnance Survey GetOutside Champion
I’m very proud indeed to have been a GetOutside Champion for Ordnance Survey since 2017. This voluntary role sees a whole bunch of us sharing the joys of being active outdoors. Because we know when we’re outside we’re healthier and happier, and more connected with ourselves, our world and with loved ones and friends.