Punchy phrasing. Thorough research. Copy that motivates and inspires.
Clear, engaging, sensitive to context – my copy suits our swift-changing times. It communicates practical, technical messages. It connects with people to prompt them to act. The foundation of business and tourism copywriting, the bedrock of guidebook, adventure and travel writing, it delivers your objectives by finding the words and the stories to match your brief.
“Belinda has the unique skill of writing concisely whilst still selling our destination in an evocative way”Lynnette Crisp, Visit Kent
Finding factors that help customers connect with brands, shaping the narratives and crafting the text has a huge impact. These are skills I’ve used on projects including
- University of Aberdeen Student Guide, in association with Lonely Planet
- Marketing Birmingham Student guide in association with Lonely Planet
- Lonely Planet Client Solutions Nissan Qashqai campaign
- TripAdvisor Client Solutions Tie-ins with Visit California, Choice Hotels and Visa Australia (Global Festivals)
- Visit Kent, Visit Ashford & Visit Thanet 30,000 words for their 2013 website relaunches
I craft text that prompts action and evokes people and place. I unearth nuggets of information that help audiences connect with the outdoor spaces on their doorsteps. Then it’s about using powerful storytelling techniques to enthuse and inspire.
Key projects include the research, route finding, writing and map mark-ups for Ordnance Survey’s Walk London (with Fi Darby) and Walk Edinburgh guides. It’s also involved hiking in the British Isles commissions for Horizon – producers of ethical, in depth guides that celebrate experiential travel.
I’m a keen advocate of the adventures and explorations people can have right here in the UK. It’s seen me focus on research and writing trips across England and Ireland, as well as Europe.
I’ve been a guidebook writer for Lonely Planet since 2006, researching Devon, Cornwall, Bath, Bristol, southern England and East Anglia, as well as Ireland, Iceland and the Italian Lakes.
“Her research skills are second to none”Clifton Wilkinson, Lonely Planet
Rough Guides (2002-2006) Updating country chapters of the Rough Guide to Europe (Norway, Austria, southern Spain, France)
“Belinda maintained the essence and spirit of our destination while delivering on time, to budget and spot on to our brief”Sarah Barber, Ashford Borough Council